January 15, 2008
Research or marketing who gets the big budget
In a study undertaken by researchers at York University, have been looking into the how the annual spend of the major pharmaceutical companies is broken down.
Now a company in the medicine making business has to have a serious set up, with well funded and equipped research facilities and all of the other mechanisms in place to ensure that the products that they produce are of the highest quality and are not contaminated in any way.
So you would have thought that research would be getting the main bulk of the company’s budget, but you would wrong as in fact the companies spend more money on marketing their products rather than making them in the first place. In fact marketing gets 24.4%, while research only gets 13.4% of the available budget.
Source [ZME Science]
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