September 18, 2008

Loud music means more drink

For anyone who has ever wondered why pubs and clubs have the music so loud that it is impossible to even hear yourself think, then the answer is very simple. The louder the music the more people are going to drink.

However, this is no medical condition, it is psychological. The idea is that when the bar or club is full, the lights are dimmed and the volume of the sound system is raised to a level where it is impossible to have a conversation.

This means that people have no option other than to shout at each other, this soon becomes boring and so there is only one thing left to do, get to the bar and order another round of drinks.

This has been confirmed with several experiments in France and in Scotland, for three weekends, bars were observed and the music was turned up over the course of the experiment, by the last weekend the music was loud and the most drinks were sold.

Source [Spring]